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The Company That Made Plastic Glow: The Complete History of Union Products

From Leominster’s plastics boom to Don Featherstone, the Pink Flamingo and generations of glowing Santas, snowmen and holiday icons, Union Products helped turn molded plastic into American nostalgia.

By Curtiss Wayne Andrews

If you collect vintage blow molds long enough, certain names stop sounding like manufacturers and start sounding like family names.

Empire.

General Foam.

Beco.

Poloron.

And then there is Union Products.

For many collectors, finding UNION PRODUCTS — LEOMINSTER, MASS. molded into the bottom of a decoration is enough to make them turn it over for a second look.

There’s a reason.

Union wasn’t merely another company that happened to manufacture plastic Christmas decorations.

It existed in one of the most important places in the history of American plastics. It employed one of the medium’s most famous designers. It produced decorations that ranged from Christmas and Halloween to lawn-and-garden absurdity. And one Union creation escaped the category entirely to become one of the most recognizable objects in American popular culture.

The Pink Flamingo.

But reducing Union Products to the flamingo is a little like reducing Disney to Mickey Mouse.

Technically understandable.

Wildly incomplete.

For readers of The Glow That Won’t Go Out—and collectors trying to understand why Union pieces remain so beloved—it’s worth going back to Leominster and telling the larger story.

Because before plastic Christmas decorations became nostalgic…

plastic itself was the future.


Before Union Products, There Was “Plastic City”

Leominster Massachusetts plastics city, pink flamingo & comb

To understand Union, you first have to understand Leominster, Massachusetts.

Union didn’t randomly appear there.

Leominster had already spent generations becoming a manufacturing center. The area was initially famous for comb production, first using natural materials such as horn. The arrival of celluloid transformed the industry, and Leominster increasingly became associated with plastics manufacturing.

By the time Don Featherstone joined Union in 1957, Leominster reportedly had roughly 60 plastics factories employing about 5,500 people—around 80 percent of the city’s workforce. 

Think about that.

Today we look at an old plastic Santa and see nostalgia.

Leominster once looked at plastic and saw industry.

Jobs.

Factories.

Innovation.

Injection molding.

New materials.

New ways of mass-producing consumer goods.

This was an ecosystem, and Union Products grew out of it.

Historical accounts generally date the company’s beginning to the mid-1940s; collector references commonly cite 1946, while the Journal of Antiques and Collectibles dates the beginning of operations to 1947. That small discrepancy is worth acknowledging rather than pretending the surviving record is perfectly uniform. 

Initially, Union produced hard-plastic injection-molded goods and flat plastic lawn decorations before increasingly embracing three-dimensional molded forms. 

And that transition would change everything.


Enter Don Featherstone

If Union Products has a central character, it is Donald Featherstone. I write about him in more detail here.

Featherstone was born in Worcester, Massachusetts, in 1936 and studied art at the Worcester Art Museum School. Soon after finishing school, he took a job at Union.

Imagine that career transition.

You study sculpture and art.

You graduate.

And your professional canvas becomes…

plastic lawn ornaments.

Featherstone later joked about the disconnect himself. But Union needed exactly what an art-school graduate could provide.

The company wanted to move beyond relatively flat lawn decorations and into three-dimensional plastic forms.

That required somebody who could actually sculpt them.

Featherstone’s early assignments included animals. For a duck, he went so far as to obtain a living duck and study it. 

Union was essentially combining an old artistic process—observing, drawing and sculpting—with a very modern industrial one.

An artist created the form.

Tooling translated it into a mold.

Plastic manufacturing made it repeatable.

Then thousands of identical sculptures could leave Leominster and land on American lawns.

Fine-art training had met mass-market plastic.

That combination would become Union’s superpower.


And Then Came the Flamingo

In 1957, Featherstone created the object that would forever be attached to his name.

The plastic Pink Flamingo.

2 Original Featherstone Pink Flamingoes in box

Because finding an actual flamingo wandering around Massachusetts proved somewhat difficult, Featherstone worked from photographs, including imagery published by National Geographic. He sculpted the birds in clay before they were translated into production tooling. 

The familiar pair featured two poses:

One upright.

One feeding.

They were unmistakably pink.

They were ridiculous.

They were wonderful.

And America bought them.

Sears carried the flamingos, and contemporary reporting describes early pairs selling for only a few dollars. Millions eventually spread across American lawns. 

Something strange had happened.

Union had manufactured a lawn decoration.

America turned it into a cultural symbol.


The Pink Flamingo Became Bigger Than Union

The flamingo eventually came to represent practically everything people loved—or hated—about postwar suburban America.

Artificiality.

Optimism.

Mass production.

Tropical fantasy.

Suburbia.

Kitsch.

Camp.

Bad taste.

Good bad taste.

And eventually nostalgia for all of the above.

The Smithsonian’s National Museum of American History describes Featherstone’s molded-plastic flamingo as evolving from ordinary lawn ornament into one of the best-known icons of American pop-culture kitsch. 

That transformation matters to blow mold collectors.

Because the exact same thing eventually happened to the Christmas decorations.

A plastic snowman wasn’t originally manufactured as a collectible.

It was merchandise.

A Santa was something you bought at a store and put beside the front door.

A candle illuminated the porch.

A Nativity went in the yard.

Nobody was putting them into climate-controlled storage because they thought someone would be debating production variations on Facebook fifty years later.

They were inexpensive pieces of popular culture.

Time turned them into artifacts.


Don Featherstone Was Much More Than the Flamingo Guy

This is where Union’s history gets unfairly compressed.

Featherstone didn’t design one bird and spend the next four decades admiring it.

He became extraordinarily prolific.

Published estimates differ depending on what is counted: contemporary sources credit him with more than 600 or 650 designs, while collector literature has placed his output even higher. 

By the late 1990s, Union itself reportedly offered more than 200 varieties of plastic yard art, including numerous Santas and other seasonal figures. 

And that variety is central to understanding Union.

The company wasn’t simply making Christmas decorations.

Its catalogs encompassed Christmas, Halloween, Thanksgiving, Valentine’s Day, St. Patrick’s Day and Independence Day, along with planters, animals and other lawn-and-garden pieces. 

Union was manufacturing a plastic version of the American calendar.


Christmas, Union Style

For today’s blow mold collector, this is where the company becomes especially interesting.

Union’s holiday output included the kinds of forms that now define vintage blow mold collecting:

Santas. Snowmen. Candles. Carolers. Nativity figures. Angels. Soldiers. Elves. Animals. Seasonal characters and yard decorations.

Variety of Union Products blow molds, Santas, elf, angel teddy bear, candle, toy soldier
Images courtesy of blow-molded.com

What made many of them memorable wasn’t merely that they illuminated.

It was their personality.

Union’s strongest pieces have faces.

Expressions.

Character.

The sculptural sensibility matters.

Look closely at a good vintage mold and you begin to see that the decoration isn’t simply a hollow plastic shell.

Someone sculpted the folds.

The beard.

The smile.

The buttons.

The eyes.

The posture.

The texture.

That’s why certain molds remain recognizable even when the paint has suffered.

The sculpture is doing much of the work.

And that’s one reason Union remains so respected.


The Christmas Decoration Was Also Industrial Design

It’s easy to romanticize these pieces so much that we forget how they were made.

They were industrial products.

The goal was to manufacture a three-dimensional object efficiently enough that an ordinary family could afford to buy one.

That creates fascinating constraints.

The figure has to look good.

But it also has to release from tooling.

It needs structural integrity.

It needs paint decoration that can be repeated.

If illuminated, light needs to travel through the plastic effectively.

It needs to survive packaging and shipping.

It has to stand properly.

And most importantly:

somebody has to want it badly enough to take it home.

This is where blow molds become a particularly interesting intersection of sculpture, manufacturing and retail design.

Union excelled at that intersection.


Why Union Pieces “Glow” So Well

Collectors often talk about the appearance of vintage blow molds when illuminated.

There isn’t one universal Union formula—materials, thicknesses, paints and manufacturing practices varied across products and eras—but older blow molds can have a visual character that modern collectors immediately recognize.

The light isn’t simply sitting on the surface.

It’s inside the sculpture.

The plastic becomes the diffuser.

Painted details sit over illuminated polyethylene.

A Santa that looks slightly odd in daylight can suddenly become magnificent after dark.

That transformation is the entire magic trick.

It’s also why photographs rarely capture exactly what collectors love about these things.

You have to see a yard full of them glowing.


Halloween Before Halloween Became an Industry

Union’s importance isn’t limited to Christmas. Remember Hope‘s “holy grail” piece – the Featherstone “Happy Halloween” jack o’lantern.

Vintage Halloween blow molds have become a collecting category unto themselves, and Union participated in a much broader seasonal catalog that included Halloween decorations. Collector histories document everything from ordinary seasonal forms to decidedly strange creatures and characters. 

And vintage Halloween has something Christmas doesn’t.

Scarcity of historical merchandise.

For decades, Christmas was the giant decorating holiday.

Halloween merchandise existed, of course, but the enormous seasonal retail machine we know today developed later.

That makes surviving vintage Halloween plastics especially appealing.

Pumpkins.

Witches.

Ghosts.

Black cats.

Haunted imagery.

Oddball characters.

Variety of Union Products Halloween blow molds including ghost, black cat, bear, grim reaper, Bela Lugosi, Happy Halloween jack o'lantern sign & haunted house
Images courtesy of blow-molded.com

For collectors, the stranger the better.

Union understood strange.

Remember:

this is the company whose greatest contribution to civilization may be putting millions of pink flamingos on people’s lawns.


Not Every “Featherstone” Is a Featherstone

Here’s an important collector distinction.

You’ll sometimes hear people casually refer to Union blow molds as “Featherstones.”

That’s understandable.

But it can be misleading.

Don Featherstone was Union’s extraordinarily important designer and eventually its president and co-owner.

Union Products was the manufacturer.

Not every Union piece should automatically be attributed to Featherstone personally without documentation tying that design to him.

The Journal of Antiques and Collectibles has specifically cautioned collectors about using “Featherstone” as though it were simply another name for all Union molds. 

That’s exactly the kind of distinction collectors should preserve.

Manufacturer attribution and designer attribution are not the same thing.


The Signature on the Flamingo’s Rear End

The flamingo offers one of the most entertaining examples of product authentication imaginable.

By the 1980s, knockoffs were everywhere.

So Union needed a way of distinguishing the genuine article.

Around the flamingo’s 30th anniversary, Featherstone’s signature was incorporated into the tooling.

Where?

On the bird.

More specifically…

its rear underside.

Millions of people had bought the flamingo.

Now collectors could flip one over and look for Don’s signature.

It was essentially the plastic lawn-ornament equivalent of an artist signing a canvas.

The signature also became a useful dating clue. Sources generally place signed original Union birds beginning around 1987. The signature was removed after Featherstone’s retirement, prompting enough backlash that the decision became a minor cause célèbre among flamingo enthusiasts. 

Imagine designing something so beloved that people protest when your autograph disappears from its plastic butt.

That’s a legacy.


Featherstone Went From Employee to Owner

There’s another part of the Union story I particularly like.

The 21-year-old art-school graduate hired to sculpt plastic animals didn’t remain simply a designer.

Featherstone spent decades with the company.

He rose through its ranks.

And in 1996, Featherstone and two other longtime employees purchased Union Products. 

The artist had become an owner.

Eventually he served as president.

Think about the arc:

Art school.

Plastic duck.

Pink flamingo.

Hundreds of designs.

Corporate leadership.

Ownership.

Few people have careers quite like that.


Union Tried to Reinvent Its Greatest Hit

The company didn’t simply freeze the flamingo in 1957.

Union experimented with variations.

There were different colors and special runs.

A Snomingo arrived in the 1990s.

Union Products white flamingo blow mold, the Snomingo

Then came the Realmingo, a larger and more realistic interpretation unveiled in 1998. 

Featherstone understood something that today’s blow mold manufacturers are rediscovering:

Nostalgia and novelty can coexist.

Collectors want the familiar.

But they also want something they haven’t seen before.

It’s the same tension running through today’s blow mold revival.

Bring back an old favorite?

People want it.

Create something completely new?

People want that too.

Just don’t mess it up.

Collectors will let you know.


Then the Economics Changed

Union’s story eventually ran into the same forces that reshaped huge portions of American manufacturing.

Competition intensified.

Manufacturing costs changed.

Retail changed.

Imported goods became increasingly significant.

Plastic resin became more expensive.

Energy costs mattered.

And producing bulky, relatively inexpensive plastic lawn decorations in Massachusetts became increasingly difficult economically.

By 2006, Union Products was in trouble.

The company announced that its Leominster operation would close.

Contemporary reports cited rising plastic-resin and electricity costs as well as financial difficulties. 

And suddenly the media weren’t merely reporting the closure of a plastics factory.

They were reporting the possible extinction of the Pink Flamingo.

Union ceased production in Leominster in 2006.

An era had ended.


Except Union Didn’t Completely Die

This is where the story gets better.

The tooling survived.

And tooling is everything.

When a manufacturer closes, collectors often assume the product is gone forever.

But if the original molds survive, resurrection remains possible.

After Union’s closure, HMC International acquired rights and tooling and planned renewed flamingo production in New York. 

Production later became associated with Cado in nearby Fitchburg, Massachusetts.

Eventually Cado acquired Union Products and its intellectual property/assets, allowing production under the Union name to continue. Cado says the acquisition preserved production of Featherstone’s famous flamingo in the region where it originated. 

That makes Union unusual.

The original company closed.

But its identity—and at least part of its manufacturing heritage—survived.


The Flamingos Came Home

There’s something wonderfully appropriate about Cado’s involvement.

Union was born in the Massachusetts plastics ecosystem.

And after a detour through changing ownership, production became rooted again in central Massachusetts.

By 2016, Cado told WBUR it was manufacturing roughly 50,000 to 60,000 pink flamingos annually. 

Think about that for a moment.

An object designed by a 21-year-old artist in 1957…

made using a technology that once represented America’s manufacturing future…

mocked for decades as tacky suburban junk…

was still being manufactured nearly sixty years later.

That’s not failure.

That’s immortality in polyethylene.


Why Union Products Remains So Admired

Ask collectors why Union matters and you’ll get different answers.

Some love Featherstone.

Some love the flamingo.

Some collect Santas.

Others want Halloween.

Some are hunting obscure variants.

Some simply remember these pieces from childhood.

But I think Union’s enduring appeal comes down to five things.

First, the sculpting. Many Union pieces have unmistakable personality. They’re decorations rather than merely plastic forms.

Second, variety. Union wasn’t confined to one holiday or one visual language. The company’s catalog became a sprawling universe of lawn and seasonal art.

Third, history. Union is connected to Leominster’s extraordinary plastics-manufacturing heritage.

Fourth, Featherstone. Having a documented artist behind so many mass-market plastic objects gives collectors a human connection that’s often missing from industrial products.

And fifth:

Union made fun things.

That’s easy to underestimate.

Not everything has to be serious. The company created blow molds in the likenesses of The Three Stooges! How can you not love that?

Sometimes you need a glowing Santa.

Sometimes you need a snowman.

Sometimes you need a plastic bird so aggressively pink that your neighbors question your judgment.

Union understood this.


The Difference Between Collectible and Important

There are rare blow molds.

There are expensive blow molds.

There are blow molds collectors desperately want.

But historical importance is a different question.

Union Products matters because its story extends beyond the hobby.

The Smithsonian has preserved Featherstone’s flamingo as an object of American cultural history. 

That’s significant.

An inexpensive molded-plastic lawn ornament crossed an invisible line.

It stopped being merely merchandise.

It became Americana.

And that’s ultimately what happened to the best vintage holiday blow molds too.

They became pieces of memory.


Look at the Bottom

This is one reason I tell collectors not to judge an old blow mold only from the front.

Turn it around.

Look underneath.

Search for markings.

Manufacturer names.

Numbers.

Copyright information.

Old electrical openings.

Paint patterns.

Seams.

Construction details.

Because once you know the manufacturers, a random plastic Santa at an estate sale becomes something else.

It becomes a clue.

Union Products. Leominster, Massachusetts.

Now you’re holding a piece connected to one of America’s great plastics-manufacturing cities.

You’re holding something from the same company that gave the world the Pink Flamingo.

You’re holding a survivor from an industry that once employed thousands of people in central Massachusetts.

The decoration hasn’t changed.

Your understanding of it has.

That’s what collecting history does.


The Glow Really Didn’t Go Out

When Union’s Leominster factory closed in 2006, it would have been easy to write the ending there.

Factory closes.

Jobs disappear.

Molds get scattered.

Company becomes a paragraph in manufacturing history.

But that’s not quite what happened.

Collectors kept the pieces.

People kept hunting them.

Featherstone’s work became increasingly celebrated.

The flamingo survived.

Tooling survived.

Production survived.

And the Union name survived.

More importantly, the objects became something their creators probably never anticipated.

Heirlooms.

That plastic snowman Grandma put outside?

Someone wants it.

The Santa your parents bought decades ago?

Someone remembers it.

That weird Halloween figure your neighbor displayed every October?

Someone is searching for one right now.

Union Products manufactured decorations.

Time turned them into memories.

And collectors turned those memories into history.

That’s why Union remains one of the essential names in blow molds.

Not simply because of what the company made.

But because so much of it is still glowing.


Discover More in The Glow That Won’t Go Out

Union Products is only one branch of the much larger story told in The Glow That Won’t Go Out: The Complete Collector’s Guide to Vintage Holiday Blow Molds.

The book explores the history and evolution of blow molding, major manufacturers, identification clues, collecting, restoration and the people keeping this unusual corner of American holiday history alive.

Because the next time you find an old plastic Santa at an estate sale, turn him over.

There may be a story molded into the bottom.

Empire Plastics: The Company That Helped Make Christmas Glow

By Curtiss Wayne Andrews, author of  The Glow That Won’t Go Out

There are certain objects that don’t simply remind you of childhood.

They switch childhood back on.

For me, vintage blow molds do that.

Put an old plastic Santa on a dark lawn, plug in that slightly questionable cord, wait for the bulb inside to warm up, and suddenly you’re not looking at a piece of molded plastic anymore.

You’re looking at Christmas.

And if you grew up in America during the second half of the twentieth century, there’s a pretty good chance that some of those glowing figures came from one company:

Empire.

Collectors know the name.

You’ll see it stamped into the backs and bases of Santas, snowmen, candles, Nativity figures and Halloween decorations that still turn up at estate sales, flea markets and in garages across America.

But Empire deserves to be remembered for something bigger than the name stamped into the plastic. And yes, I even designed a t-shirt honoring its roots.

For decades, the company helped define what an American holiday looked like.

The Beginning of an Empire

The corporate history can get confusing because the names Empire, Empire Plastics, Empire Industries, Empire of Carolina, Carolina Enterprises and Judith Novelty Sales all appear in different chapters of the story.

But the holiday-decorating lineage collectors associate with Empire reaches back to the 1950s in Tarboro, North Carolina.

Early seasonal pieces were marketed through Judith Novelty Sales, associated with Carolina Enterprises and what would become the Empire operation.

And Empire wasn’t simply a Christmas-decoration company.

This was American plastics manufacturing during its postwar boom.

The company’s output included toys, ride-ons, garden products and novelty items alongside the hollow plastic figures collectors obsess over today.

Plastic was becoming the wonder material of American consumer culture.

And blow molding offered manufacturers a particularly magical trick.

A relatively large object could be produced as a hollow shell, making it durable enough for the yard, light enough to carry and — most importantly for us — translucent enough to illuminate from within.

Empire understood the possibilities.

When Plastic Became Christmas

Vintage Empire blow mold catalog pages featuring snowman, Santa, Disney characters, etc.
Courtesy-Blow-Molded.com

Look at the classic Empire catalog and you begin to understand the company’s influence.

Santas.

Snowmen.

Toy soldiers.

Candles.

Elves.

Choir figures.

Nativity pieces.

These weren’t subtle decorations.

That was the point.

They were big. Bright. Cheerful. Colorful. And when somebody put a light inside one on a December night, it became something completely different.

A plastic figure suddenly had a soul.

That’s the strange magic of the blow mold.

During daylight, you can see every scuff, faded patch of paint and imperfection.

At night?

Turn the bulb on and all is forgiven.

Empire became extraordinarily good at that transformation.

The Empire Nativity

Vintage Empire Plastics catalog page featuring nativity scene.
Courtesy – Blow-Molded

If I had to choose one product family that demonstrates the company’s lasting impact, the Empire Nativity would be near the top.

Mary.

Joseph.

Baby Jesus.

The shepherd.

Sheep.

Wise Men.

Camel.

Donkey.

Ox.

Over time, the collection grew into the kind of large illuminated Nativity display that became a fixture of American Christmas decorating.

These weren’t decorations you placed on a mantel.

They could occupy a yard.

Families assembled them beneath homemade stables. Churches displayed them outside. People added pieces over time until a small Holy Family became an entire illuminated scene.

And that’s where blow molds become something more interesting than collectibles.

They became traditions.

A child might see the same Mary and Joseph pulled out of the garage every December for 15 years.

Eventually that child grew up.

Then one day, decades later, he spots that exact Joseph at an estate sale.

Suddenly it’s not plastic anymore.

It’s memory.

Empire Didn’t Just Create — It Preserved

There’s another important chapter in Empire’s history.

The American blow-mold industry was never static.

Companies disappeared. Tooling changed hands. Aluminum molds survived the companies that originally owned them.

Empire became part of that chain of preservation.

Designs associated with manufacturers such as Poloron and its successors eventually found their way into Empire’s catalog. Pieces originally conceived in an earlier era could therefore survive into another generation.

One wonderful example is the classic Drummer Boy.

Vintage Empire Plastics drummer boy blow mold.

Its lineage stretches through multiple manufacturers. Empire produced a version during the 1990s, and after Empire’s seasonal business changed hands, the design continued under General Foam.

That’s one of the fascinating things about collecting blow molds.

Sometimes you’re not simply tracing a decoration.

You’re tracing a mold.

The company name can change while the character survives.

And Then There Were the Characters

Empire wasn’t afraid of pop culture, either.

During the 1970s, the company produced Christmas-themed Disney characters, including versions of Mickey Mouse, Minnie Mouse, Donald Duck and Goofy.

Vintage Empire Plastics Mickey Mouse santa & Goofy blow molds.

Think about how wonderfully strange that is.

Traditional Christmas iconography lived alongside cartoon characters, toy soldiers and giant candles — all made from glowing molded plastic.

But that eclectic quality was part of the appeal.

The American front yard was becoming its own holiday stage.

And Empire supplied the cast.

Halloween Gets the Empire Treatment

Christmas may dominate the popular memory of blow molds, but Halloween collectors know Empire had plenty to say once October arrived.

Jack-o’-lanterns.

Ghosts.

Scarecrows.

Black cats.

Witches.

Seasonal characters that looked completely different once illuminated against a dark porch.

Vintage Empire Plastics Jack o'lantern blow molds.

By the 1990s, Empire was still creating memorable Halloween pieces. The company’s Jack the Scarecrow, for example, appeared during that decade and has since developed the kind of nostalgic following that turns an ordinary yard decoration into a sought-after collectible.

That is another reason Empire matters.

Its history wasn’t frozen in 1965.

The company kept participating in American seasonal decorating for decades.

The Company Behind the Blow Molds Was Much Bigger

Collectors sometimes understandably reduce Empire to the glowing figures.

But the company was a significant toy manufacturer as well.

Empire’s world eventually included ride-on toys and recognizable consumer brands. It acquired rights to the famous Big Wheel, and later its toy operations encompassed brands including Buddy L. What kid in the 1980’s didn’t have one of these??

That larger business helps explain the scale behind the holiday decorations.

Empire wasn’t a tiny workshop producing a few hundred Santas for specialty stores.

This was industrial American manufacturing.

The Tarboro operation became enormous, with a manufacturing complex eventually encompassing roughly 1.2 million square feet.

Millions of plastic products passed through that manufacturing ecosystem.

And among them were the Santas and snowmen now sitting in our garages.

The End of Empire

Like many great American manufacturing stories, Empire’s ending is complicated.

Corporate restructuring, acquisitions, financial pressure and increasing competition transformed the business during the 1990s. The whole story should really be an HBO Max series, shouldn’t it?

By 2000, the Tarboro manufacturing era was coming to an end.

In May of that year, Empire entered into an agreement with General Foam Plastics involving its Tarboro facility and substantial portions of its seasonal manufacturing operation.

General Foam acquired the holiday product assets and continued producing many designs associated with the Empire legacy.

Later that year, Empire of Carolina filed for Chapter 11 bankruptcy protection.

By 2001, substantially all of the remaining toy operations had also been sold.

The Empire that had helped fill American yards with plastic Christmas characters was effectively gone.

But here’s the funny thing about blow molds.

Companies can disappear.

Their products refuse to.

Why Empire Is Still Everywhere

Drive around older American neighborhoods in December and you’ll occasionally see one.

Maybe it’s a Santa whose red paint has faded almost pink.

Maybe it’s a snowman with scratches across his stomach.

Maybe Mary has spent 30 winters standing next to Joseph.

The owner might not even know they’re Empire pieces.

They simply know that these decorations belonged to Mom and Dad.

Or Grandma.

Or they’ve been in the family “forever.”

That might be Empire’s greatest achievement.

The company manufactured mass-produced plastic objects that somehow became family heirlooms.

Think about the contradiction in that.

Plastic was supposed to be cheap.

Disposable.

Modern.

Replaceable.

Instead, people are restoring these things.

They’re searching flea markets for them.

They’re repairing cracked plastic.

They’re replacing missing light kits.

They’re researching paint variations and manufacturing marks.

They’re driving hundreds of miles to buy a Santa somebody else was about to throw away.

And they’re passing them down.

The Imperfections Are Part of It

I’ve spent a lot of time thinking about why vintage blow molds have such an emotional pull.

I don’t think perfection has anything to do with it.

Actually, I think it’s the opposite.

An old Empire piece often shows its life.

The paint is thin around the nose.

There’s a scratch down one side.

The plastic has yellowed slightly.

Someone drilled a hole where they probably shouldn’t have.

The light kit isn’t original.

Maybe there’s a name written on the bottom in permanent marker from a garage sale 30 years ago.

Every flaw is evidence that the thing survived.

And when you illuminate it again?

It still works.

It still glows.

More Than a Manufacturer

That’s why Empire belongs in the conversation whenever we talk about the history of American blow molds.

Companies like Empire, Union Products, General Foam, Beco and Poloron weren’t simply manufacturing seasonal decorations.

They created a visual language.

The glowing Santa beside the driveway.

The plastic candle near the front steps.

The snowman standing in the yard.

The Nativity glowing beneath a plywood stable.

These images became part of the American holiday landscape.

Empire helped put them there.

The Glow Didn’t Go Out

Today, collectors know what previous generations often didn’t.

Those old decorations matter.

Not because every Empire blow mold is rare.

Many aren’t.

Empire produced and distributed enormous numbers of them, which is precisely why so many people remember them.

Their importance isn’t necessarily scarcity.

It’s reach.

Empire put glowing plastic Christmas memories into neighborhoods all across America.

And more than two decades after the original company disappeared, collectors are still plugging those memories back in.

That’s a pretty remarkable legacy for something that started as a hollow piece of plastic.

Maybe that’s why I keep coming back to these things.

Factories close.

Companies disappear.

Catalogs get thrown away.

People move.

Families change.

But somewhere tonight, somebody will find an old Empire Santa in an attic, wipe the dust from his face, put a bulb inside him and watch him glow again.

And for a moment, everything that disappeared with him comes back.

That’s the glow that won’t go out.


Curtiss Wayne Andrews is the author of The Glow That Won’t Go Out, a collector’s guide exploring the history, manufacturers, personalities and enduring appeal of vintage holiday blow molds.

From Collector to Creator: How Richard Gierlich Is Trying to Keep the Blow Mold Tradition Alive

His obsession started with his grandparents’ 48-inch Empire Santa. Then Richard Gierlich did something most collectors only dream about: he started making new blow molds.

By Curtiss Wayne Andrews

Most blow mold collectors spend their time looking backward.

We hunt for the Empire Santa that stood on somebody’s porch in 1974.

We search Marketplace for the General Foam snowman we remember from childhood.

We dig through old catalogs, inspect manufacturer markings, compare paint variations and occasionally drive an unreasonable distance because somebody posted three terrible photographs of what might be the piece we’ve been searching for.

Richard Gierlich did all of that.

Then he asked a considerably more complicated question:

What if I made one?

Not repaired one.

Not repainted one.

Not found one forgotten in somebody’s garage.

Actually made a new blow mold.

That question eventually became Richard’s Holiday Shop—and sent a lifelong collector into the decidedly less romantic world of product design, manufacturing, painting, molds, overseas production, freight, warehousing and preorders.

In other words, Richard discovered what happens before the blow mold reaches the lawn.

And his story begins exactly where so many blow mold stories begin.

At his grandparents’ house.


The Santa on the Porch

What first got you interested in blow molds?

Richard Gierlich: I first got interested in blow molds thanks to my grandparents. They had the Empire 48″ Santa that they would set on their porch every year, and as a kid, I always looked forward to seeing him.

My collection is pretty large now. I love both the new and old pieces, so I’m always looking for the newest stuff when it hits stores, but I also love finding that older piece on Marketplace or stumbling across a rare yard sale find.

That’s part of the fun of collecting for me—you never really know what you’re going to find.

That answer could have come from dozens of collectors I spoke with while researching The Glow That Won’t Go Out.

Different decoration.

Same story.

There was one at Grandma’s house.

Or Dad put one beside the driveway.

Or the neighbors had a Santa you could see glowing from the back seat of the family car.

We remember these things because Christmas decorations become landmarks in childhood.

Richard’s landmark was a four-foot Empire Santa.

And unlike many childhood decorations that disappear somewhere along the way, Richard knows exactly where that Santa is today.


The Blow Mold He Was Always Going to Inherit

Do you have a favorite piece?

Richard: Yes! My favorite is the 48″ Empire Santa I mentioned above.

Growing up, I always told my grandparents that I wanted him whenever they decided they no longer wanted him, or when the worst eventually happened.

My dad told me they originally purchased him from Sears when he was a baby, so that Santa has been part of our family for a long time.

When my grandfather passed away and my grandmother was cleaning out the house, she told me to take him home.

He stays inside now, and I love that my kids get to enjoy the same Santa that I grew up with.

Sadly, he did take a tumble inside one year and ended up with a crack in his hat, but I was able to fix him!

This is the part of collecting that price guides can’t measure.

What’s Richard’s Santa worth?

You could search completed sales.

Identify the variation.

Assess condition.

Calculate a market value.

And you’d still get the answer wrong.

Because Richard isn’t merely storing an Empire Santa.

He’s storing Christmas at his grandparents’ house.

Now his own children get to experience the same decoration.

Grandparents.

Son.

Great-grandchildren.

One plastic Santa connecting three generations.

That’s exactly why I called my book The Glow That Won’t Go Out.

Sometimes keeping the glow alive means finding a rare piece.

Sometimes it means repairing a crack in Santa’s hat.


Then Richard Decided to Make Blow Molds Himself

This is where Richard’s story takes an unusual turn.

Collectors routinely say:

“Why doesn’t somebody make this?” Like that Buc-ee blow mold we ranted about here.

Richard decided to find out.

The timing mattered.

General Foam Plastics had been one of the major names in American blow-mold manufacturing, and its products continued into the 2010s; collector documentation, for example, lists several General Foam Christmas-tree designs through 2017. 

When that era ended, Richard saw both a loss and an opportunity.

How did Richard’s Holiday Shop get into making new blow molds?

Richard: I’ve always had a love for the holiday industry.

While General Foam Plastics was still in business, myself and other collectors would always complain about seeing some of the same designs year after year.

So, when they closed, I eventually found a factory in China that was willing to work with me.

I had searched all over the U.S. first, but I couldn’t find anyone who could handle everything I needed, including the design work, painting, and molding.

The first design I came up with was a snowman, and he ended up being shipped to collectors all over the world.

That’s a sentence worth reading again.

A collector designed a snowman—and copies eventually went to collectors around the world.

Richard’s public product-development work also documents concepts including a 24-inch snowman, a companion Snowlady and a large Easter sign, while his more recent reflections describe just how much he learned about manufacturing, packaging, freight, storage, pricing and the difference between people liking an idea and actually purchasing it. 

Suddenly the guy searching yard sales was standing on the other side of the hobby.

He wasn’t asking:

“Who made this?”

He was asking:

“How do we make this?”


Making a Blow Mold Is the Easy Part—Except It Isn’t

There’s a romantic version of product creation that goes something like this:

Have idea.

Draw snowman.

Make snowman.

Sell snowman.

Christmas!

Richard discovered the actual version.

Design.

Engineering.

Molding.

Paint.

Minimum quantities.

Packaging.

Shipping.

Freight.

Warehousing.

Pricing.

Customer expectations.

And somewhere in the middle of all that, you presumably still need to sell the snowman.

Richard has written publicly that one attempted Grand Venture snowman revival taught him an important distinction: collectors may enthusiastically support an idea in principle but have different expectations when it’s time to purchase the finished product. 

That’s something most collectors never see.

We see the finished decoration sitting on a store shelf.

We don’t see the hundreds of decisions required to put it there.

Richard says he has also collaborated with designers Justin and Jerry on future concepts.

Are more Richard’s Holiday Shop designs coming?

Richard: I currently have an Easter sign planned, but due to warehouse and storage issues, I’ve had to pause the business until I can find a new place to operate out of.

While I know the preorder model can be annoying to some people, it’s the way I operate the business.

If I receive enough preorders, the mold goes into production.

If I don’t, everyone is refunded.

It allows me to create unique pieces without ordering a huge quantity and hoping they eventually sell.

That may sound less exciting than discovering a rare Santa at an estate sale.

But it’s part of the modern blow mold story.

The companies of the golden era could manufacture enormous production runs for national retailers.

A small independent creator faces a completely different economic equation.

Richard’s preorder approach effectively asks collectors to help prove demand before committing to a production run.

It’s not simply:

Do collectors want this?

It’s:

Do enough collectors want this enough to actually buy it?

Those are very different questions.

You have to give guys like Richard credit for having the courage and fortitude to really commit to making a product like a blow mold and seeing it to market. Right before COVID, I met with a 3D printer out of Costa Mesa, CA to inquire about the possibility of creating blow mold-style Christmas ornaments. While it was certainly a cool idea and something I was interested in, I couldn’t realistically pull the trigger at that time – not knowing the real manufacturing logistics related to overseas production or the real demand.

You can now buy a blow mold Christmas ornament manufactured by Mr. Christmas at Walmart for $5.97. Oh well.


Why Are Blow Molds Back?

If you’ve been collecting for any length of time, the resurgence is impossible to miss.

Vintage pieces have become desirable collectibles.

New blow molds are appearing in stores.

Long-dormant styles are being reconsidered.

Licensed characters have brought different buyers into the category. See my article about Taz.

And younger collectors are discovering decorations manufactured decades before they were born.

Richard thinks the explanation begins with one word.

Why have blow molds become popular again?

Richard: I think blow molds have become so popular again because of the nostalgia they bring.

For a lot of people, seeing one instantly reminds them of their childhood.

It might be an older collector who remembers their parents putting them out, a younger person who remembers seeing them at their grandparents’ house, or someone who remembers their family driving around looking at Christmas light displays.

I also think the fact that companies are releasing new designs every year has helped bring more people into the hobby.

We’re seeing characters and designs that collectors have wanted for years but that were never made before.

Then you have companies like Mr. Christmas that are actually listening to collectors and bringing back nostalgic pieces.

While those pieces aren’t the originals, they still capture that feeling—especially for people who can’t find or afford an original piece.

It gives another generation the chance to experience them and make their own memories.

There’s an important point there.

Nostalgia doesn’t necessarily require the original object.

Collectors understandably value originals.

But a newly manufactured decoration can become somebody else’s original.

The blow mold a parent buys today might be the one their child desperately searches for thirty years from now.

Tradition has to begin somewhere.


The Great Blow Mold Civil War: Vintage vs. New

Every collecting hobby eventually develops rules nobody actually agreed to.

What’s authentic?

What’s collectible?

What’s worth owning?

Richard has a refreshingly simple answer:

Who cares?

What advice would you give a new collector?

Richard: The biggest advice I can give is just to have fun!

Who cares if you love the new stuff, the old stuff, or both?

A lot of people get into the hobby because they see a new blow mold in a store that catches their attention, and that’s perfectly fine. Other collectors have been around for years and only collect vintage pieces.

One thing I’ve learned from being in the hobby for a long time is that opinions are always going to be strong.

Years ago, collectors complained that we kept seeing the same older designs and wanted something new.

Now that we’re getting new molds and designs every year, you’ll sometimes hear complaints about those too!

You can’t please everyone, and that’s okay.

Don’t let someone else’s opinion about what’s “collectible” determine what you enjoy. If you like it, collect it.

I couldn’t agree more.

A hobby stops being fun remarkably quickly when you’re collecting according to somebody else’s rules.

Want nothing but vintage Empire?

Wonderful.

Love new character molds?

Great.

Want a 1960s Poloron piece standing next to something you bought last Tuesday?

Plug them both in.

Christmas will survive.


Learn the History—But Don’t Turn It Into Homework

Richard does encourage new collectors to learn.

Manufacturers.

Designs.

Production history.

Differences between molds.

Those details add another layer to collecting.

That’s also one of the reasons I wrote The Glow That Won’t Go Out.

Knowing why a decoration looks the way it does, who manufactured it and where it fits into the industry’s history can transform an interesting piece of plastic into something much more meaningful.

But Richard makes another good point.

If researching every manufacturer’s catalog number doesn’t interest you?

That’s okay too.

You don’t need to pass a certification exam before you’re allowed to put a glowing Santa in your yard.


One Thing Every New Collector Should Worry About

There is one area where Richard gets considerably less relaxed.

Online scammers.

What should collectors watch for?

Richard: The biggest thing I would tell people to look out for is scammers.

If you’re buying online and something seems too good to be true, it probably is.

Don’t be afraid to ask questions, request additional pictures, or ask other collectors or group admins for their opinion before sending money.

I also recommend using PayPal Goods and Services when purchasing from someone you don’t know so that you have purchase protection if something goes wrong.

That’s particularly important when you’re hunting rare pieces.

Excitement makes people move quickly.

Scammers know it.

A photograph of a rare blow mold plus an improbably low price plus a seller insisting you need to send money right now should produce skepticism, not adrenaline.

The mold you’ve spent ten years searching for is exactly the one that can make you ignore warning signs.

Don’t.

There will always be another blow mold.


The Collector Who Crossed to the Other Side

The more I thought about Richard’s story, the more I realized why I wanted it included alongside the collector stories surrounding The Glow That Won’t Go Out.

Richard started exactly where many collectors start.

A decoration at his grandparents’ house.

He became a collector.

He learned the manufacturers.

He hunted vintage pieces.

He bought new ones.

And then he crossed an invisible line.

He became part of the process that creates the objects future collectors might someday hunt.

That’s remarkable when you think about it.

Somewhere, a Richard’s Holiday Shop snowman may be standing in a family’s Christmas display right now.

A child sees it every December.

Maybe that child loves it.

Maybe twenty-five years from now that person is scrolling through whatever replaces Facebook Marketplace, desperately trying to find another one.

And perhaps they’ll finally locate it.

They’ll plug it in.

It will glow.

And suddenly they’re eight years old again.

That’s how this works.

Richard inherited the Santa that once stood on his grandparents’ porch.

Now he’s helped create decorations that could become somebody else’s version of that Santa.

The technology changes.

The manufacturers change.

The collectors change.

But the reason these strange illuminated pieces of plastic matter?

That hasn’t changed very much at all.

Richard said it best:

Collect what makes you happy.

Because at the end of the day, that’s what the hobby should be about.

And every once in a while…

someone who loves collecting them decides to make one too.


The Story Continues in The Glow That Won’t Go Out

The Glow That Won’t Go Out: The Complete Collector’s Guide to Vintage Holiday Blow Molds by Curtiss Wayne Andrews explores the manufacturers, history, identification, restoration and collecting culture behind America’s glowing holiday decorations.

It’s also about something larger:

How one generation’s Christmas decorations become the next generation’s memories.

And Richard Gierlich’s journey—from his grandparents’ Empire Santa to creating new blow molds of his own—is a pretty wonderful example of why that glow isn’t going anywhere.

Go to his shop today and look around.

From Yard Relic to Retail Revival: How Gemmy Helped Blow Molds Glow Again

Vintage blow molds disappeared from store shelves. Collectors kept the flame alive. Then a new generation discovered that hollow plastic Santas, ghosts and snowmen still had plenty of life left in them.

There was a time when spotting a light-up plastic Santa in somebody’s yard didn’t require explanation.

He was simply Christmas.

The snowman stood beside him. Candles flanked the front door. A choir boy glowed near the shrubs. At Halloween, jack-o’-lanterns and witches took over. They weren’t called “retro décor,” “nostalgia pieces” or even “collectibles.”

They were decorations.

Then something interesting happened.

They disappeared.

And now, walk through the seasonal department at Lowe’s, browse Target or Walmart online, or wander through the holiday merchandise at other major retailers and you’ll see something that would have seemed unlikely 15 years ago:

The blow mold is back.

Not necessarily the blow mold your grandparents bought.

Not necessarily the one collectors are driving three hours to rescue from an estate sale.

But unmistakably its descendant.

And few companies have played a more interesting role in that comeback than Gemmy Industries.

The Blow Mold Never Really Died

To understand today’s revival, you first have to understand what vanished.

The golden-age holiday blow molds produced by companies such as Empire, General Foam, Union Products and others became fixtures of American yards during the second half of the twentieth century.

Their appeal was beautifully simple.

Hollow molded plastic. Painted details. A light inside.

Plug one in after sunset and an ordinary piece of plastic suddenly came alive.

But changing tastes, manufacturing economics and the rise of newer decorating technologies gradually transformed the seasonal aisle. Giant inflatables, LEDs, projections and animated decorations offered retailers entirely new categories of holiday spectacle.

Ironically, one of the companies most responsible for changing that landscape would eventually become an important player in bringing the blow mold aesthetic back.

Enter Gemmy

Gemmy didn’t begin as a blow mold company.

Founded in 1984, its first product line was actually ballpoint pens. The company moved into novelty products and eventually became famous for something that anyone alive around the turn of the millennium probably remembers:

Big Mouth Billy Bass.

Yes.

The singing fish.

In 2001, Gemmy introduced its Airblown inflatable line. Those self-inflating yard decorations fundamentally changed seasonal decorating. Suddenly homeowners could put an enormous Santa, snowman or Halloween monster in the yard and collapse the whole thing into a box afterward.

Gemmy followed with LightShow products, projection technology, animated figures and smart lighting. 

For traditional blow mold collectors, there is a delicious irony here.

The company that helped usher America into the giant-inflatable era would eventually help introduce another generation to molded plastic yard decorations.

The New Blow Mold Arrives

By the 2010s, something had changed culturally.

Nostalgia was becoming a major force in holiday decorating.

People who remembered the Christmas decorations of the 1960s, ’70s, ’80s and ’90s were now homeowners themselves.

Estate-sale hunters were discovering old Empire Santas.

Facebook groups connected collectors.

Photos of enormous vintage displays circulated online.

Shows like The Great Christmas Light Fight popped up and you could see huge collections alive in living color on your 4K flatscreen television.

Suddenly that glowing plastic snowman didn’t look outdated.

It looked wonderful.

Gemmy moved into vintage-inspired blow molds during this period. Collector documentation places its early modern blow mold production in the 2010s, with the line expanding significantly later in the decade. 

And eventually Gemmy began doing something the old manufacturers rarely could:

Combining the visual language of the traditional blow mold with modern licensed pop culture.

The Grinch.

Rudolph.

Mickey and Minnie.

Jack Skellington.

Oogie Boogie.

Frosty.

Star Wars.

Casper.

Suddenly the blow mold wasn’t merely being reproduced.

It was evolving.

Lowe’s and the New Blow Mold Aisle

Walk into Lowe’s during the right part of the holiday season and the influence is obvious.

Gemmy has developed numerous exclusive blow mold offerings for the retailer. Its 2024 Lowe’s Christmas assortment, for example, included 24-inch Santa, snowman, elf, penguin, teddy bear and Nativity figures. 

The following year brought items that would have been almost unimaginable during the Empire era: a four-foot Grinch, Casper holding a jack-o’-lantern, Jack Skellington and Oogie Boogie, and even a Christmas Stormtrooper holding a candy cane. 

Read that last sentence again.

A Stormtrooper Christmas blow mold.

Somewhere, an Empire Plastics Santa just felt a disturbance in the Force.

The 2026 Lowe’s seasonal assortment continues to list modern blow molds, including Gemmy’s Jack Skellington and Oogie Boogie designs alongside other manufacturers’ pieces. 

Meanwhile, Target currently lists Gemmy blow mold-style products ranging from licensed Halloween characters to Frosty the Snowman. Its Frosty, for example, is a 24-inch internally illuminated figure explicitly described as using “classic blow mold construction.” 

And Walmart now maintains entire shopping categories around modern Halloween blow mold décor, including pumpkins, ghosts, mummies, black cats and haunted-house designs. 

This isn’t an obscure collector phenomenon anymore.

The style has returned to mainstream retail.

Vintage vs. New: What’s Actually Different?

This is where collectors occasionally start fighting.

Mention modern blow molds in the wrong Facebook group and you’ll discover that people can become remarkably emotional about illuminated polyethylene.

So let’s settle something.

New blow molds aren’t vintage blow molds.

They aren’t supposed to be.

A genuine decades-old Empire, General Foam or Union piece has characteristics a new retail decoration cannot manufacture on demand.

Age.

Production history.

Regional associations.

Old manufacturing techniques.

Paint wear.

Variations.

Scarcity.

And, most importantly, provenance.

That faded Santa at the estate sale may have spent 35 Christmases standing beside the same family’s driveway.

You can’t injection-mold that history.

The Plastic Tells a Story

Older blow molds can also feel physically different.

Collectors learn to notice plastic thickness, translucency, seams, paint application, light openings, manufacturer markings and even the particular way a figure glows.

That knowledge is enormously useful when identifying an unmarked piece—which is one reason I devote significant attention to those details in The Glow That Won’t Go Out.

Modern production is designed around modern manufacturing, safety requirements, shipping, retail pricing and contemporary lighting.

Many newer figures employ LEDs rather than the simple incandescent lighting associated with older pieces. Gemmy’s current Frosty, for example, uses an energy-efficient internal LED. 

That changes the experience.

Not necessarily for better.

Not necessarily for worse.

Just differently.

The Biggest Difference May Be the Design Philosophy

Vintage manufacturers generally created holiday archetypes.

Santa.

Snowman.

Angel.

Candle.

Toy soldier.

Witch.

Ghost.

Pumpkin.

Carolers.

Nativity figures.

Modern manufacturers still make those—but licensing has radically expanded the vocabulary.

Today’s blow mold can be a traditional Santa standing beside Darth Vader’s employee.

That matters.

Because licensed characters may be one of the best gateways into the hobby.

A 19-year-old Nightmare Before Christmas fan might buy a Jack Skellington blow mold because she loves Jack.

Then she notices an old General Foam ghost at an antique mall.

Then an Empire pumpkin.

Then a Union Products witch.

And suddenly she owns 47 illuminated pieces of plastic and is explaining to her family why the guest bedroom is now called “seasonal storage.”

Congratulations.

A collector has been born.

What About the Blow Molds at Cracker Barrel?

Stores such as Cracker Barrel are interesting because they illustrate another branch of the same nostalgia economy.

The appeal of old-fashioned seasonal décor isn’t limited to exact reproductions of vintage lawn figures. Retailers increasingly sell holiday products designed to evoke the same emotional territory: classic Santas, glowing pumpkins, nostalgic tabletop decorations and retro Christmas imagery.

That’s an important distinction for collectors.

“Vintage-inspired” does not mean vintage.

“Blow mold style” does not necessarily mean traditionally blow molded.

And “looks like Grandma had one” definitely does not mean Grandma actually had one.

If you’re collecting rather than simply decorating, flip it over.

Look for marks.

Look for labels.

Check construction.

Research the manufacturer.

Don’t date an object based solely on its aesthetic.

A decoration manufactured last Tuesday can be extremely convincing after somebody gives it a faux-1957 paint job.

So Are New Blow Molds Collectible?

Absolutely.

But they’re collectible for different reasons.

Some collectors pursue discontinued modern pieces.

Others collect licensed characters.

Some want every variation in a particular Gemmy series.

Retail exclusives can develop their own following.

Certain designs sell quickly and become difficult to find after the season.

The 2025 Gemmy Casper debut, for example, was described by Halloween Daily News as one of that year’s most sought-after new pieces. 

Will today’s $60 blow mold become tomorrow’s $400 treasure?

Maybe.

Maybe not.

And that’s the wrong reason to buy it anyway.

Buy it because when you plug it in, you like what happens next.

That’s how most vintage collections started too.

New Doesn’t Diminish Old

I think collectors sometimes make the mistake of viewing modern reproductions as competition for vintage pieces.

I see the opposite.

Every new blow mold sitting under fluorescent lights at Lowe’s introduces the form to somebody who may never have seen an Empire or General Foam original.

Every new Grinch or Jack Skellington creates another opportunity for someone to discover why collectors get excited about a faded Santa manufactured before they were born.

Gemmy isn’t recreating the original blow mold era.

Nobody can.

That world existed because of a particular combination of American manufacturing, postwar consumer culture, suburban expansion, department stores and the wonderfully excessive holiday decorating tastes of several generations.

But companies such as Gemmy are proving something collectors already knew:

The basic idea still works.

Make a hollow plastic character.

Put a light inside.

Wait until dark.

Watch people smile.

More than half a century later, that’s still the trick.

The Glow Really Won’t Go Out

That’s ultimately why I called my book The Glow That Won’t Go Out.

The story of the blow mold isn’t simply the story of old plastic decorations.

It’s the story of persistence.

Companies disappeared.

Factories closed.

Molds changed hands.

Decorating trends moved on.

Inflatables arrived.

Projectors arrived.

Smart lights arrived.

And yet somewhere along the way, people began rescuing those old Santas from trash piles. Hat tip to Brandon (who you meet in the book).

They hunted down missing bulbs.

They repaired cracked plastic.

They compared base markings.

They drove across state lines for snowmen.

They built online communities.

And eventually retailers noticed.

Now the grandchildren of the original blow mold generation can walk into a big-box store and leave carrying a brand-new glowing plastic figure.

It isn’t 1974 again.

It shouldn’t be.

But when that new snowman lights up beside a weathered Empire Santa that’s been glowing for 50 years, something wonderful happens.

You can see the entire history of the hobby standing together in one yard.

Old glow.

New glow.

Same magic.

And judging by what’s showing up on store shelves again, the glow isn’t going anywhere.


Curtiss Wayne Andrews is the author of The Glow That Won’t Go Out: The Complete Collector’s Guide to Vintage Holiday Blow Molds, exploring the manufacturers, history, identification, restoration and collecting culture behind America’s illuminated holiday icons.