Flopocalypse Now: Corporate America’s 100 Most Catastrophic Crashes

Brace for the Corporate Carnage of Flopocalypse Now!

• Snark-fueled sequel to Crash of the Titans
• A hilarious business book exposing even more epic corporate flops that torched billions, from Crystal Pepsi’s fizzy fiasco to the Flowbee’s hair-sucking horror
• Insightful essays and 100 flops—think Trump Steaks, Cheetos Lip Balm, and the CueCat—all reveal why hubris and hype spell doom